User Flow
After our user was defined we produced several user flows focusing on gift guides, gamification, shopping through filters and finders, and the checkout process. These flows helped us determine the categories to conduct a tree test.
Testing Sketches
Once we finalized our sketches and went through a few iterations, we decided to test on our users before designing our Lo-Fi prototype. We learned from our testing that our checkout process needed to be simplified.
Lo-Fi Testing
After we learned the areas of improvement on our sketch testing, we moved on to our Lo-Fi prototype. I was in-charge of creating the gift guide and creating a fun and friendly quiz. When tested, our users felt the quiz had fun questions, would help them find a product, and was easy to navigate. However, users struggled to navigate to other pages of the site from the end of the quiz.
Hi-Fi Prototype
In our final test for Hi-Fi, liked the many ways they could find products. Though in our final iteration, we did include more visual clues on how to use the product finder tool.
In general, most users felt the shopping and sending to multiple address was clear and easy to follow, though we did eliminate certain steps that felt redundant in several of our tests
